Privacy Policy

1. Who We Are

Taxi4U ehf is an independent private transportation company based in Reykjavík, Iceland.

For the purposes of applicable data protection law, Taxi4U ehf is the data controller responsible for the personal information described in this Privacy Policy.

You may contact us at contact@taxi4uehf.com.

2. Personal Data We Collect

When you contact Taxi4U ehf, request a quote or submit a booking, we may collect:

• Your name
• Your email address
• Your telephone or WhatsApp number
• Your pick-up location and destination
• Your requested date and time
• The number of passengers
• Luggage information
• Flight information, where relevant
• Child-seat or accessibility requirements
• Messages and additional booking instructions
• Technical information necessary to operate the website

Please do not provide personal information that is not necessary for your transportation request.

3. How We Use Personal Data

We may use your information to:

• Respond to questions and booking requests
• Prepare and communicate quotations
• Confirm, organise and provide transportation services
• Contact you regarding changes to your journey
• Provide customer support
• Manage payments, invoices and accounting records
• Prevent misuse and maintain the security of our services
• Comply with applicable legal obligations

We do not sell your personal information and do not use it for unrelated purposes without an appropriate legal basis.

4. Legal Bases for Processing

Depending on the circumstances, Taxi4U ehf may process personal information because:

• It is necessary to take steps at your request before entering into a contract.
• It is necessary to perform a transportation service you have booked.
• It is necessary to comply with legal, tax or accounting obligations.
• It is necessary for our legitimate interests in operating, securing and improving our business.
• You have provided consent where consent is specifically required.

5. Service Providers and Data Recipients

We may share limited personal information with trusted service providers where necessary to operate the website and provide your journey.

These providers may include:

• Supabase for booking data storage
• Resend for transactional email delivery
• Google Maps services for addresses and route information
• Vercel for website hosting and deployment
• Payment, banking and accounting providers
• Professional advisers or public authorities where required

Providers receive only the information reasonably necessary to perform their services and may process information according to their own privacy policies and contractual obligations.

6. International Data Transfers

Some technology providers used by Taxi4U ehf may process or store information outside Iceland or the European Economic Area.

Where required, appropriate safeguards are used to protect personal information in accordance with applicable data protection law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Booking records and related communications may be retained for customer service, dispute resolution, legal, tax and accounting purposes.

Information that is no longer required will be deleted, anonymised or securely archived where appropriate.

8. Cookies and Website Technologies

Our website may use essential cookies or similar technologies that are required for security, booking functionality, language preferences and the correct operation of the website.

Non-essential analytics or marketing technologies should only be used where permitted and, where required, after receiving your consent through our cookie banner.

9. Data Security

Taxi4U ehf takes reasonable technical and organisational measures to protect personal information from unauthorised access, loss, alteration, disclosure or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Your Data Protection Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Request restriction of processing
• Object to certain processing activities
• Request data portability where applicable
• Withdraw consent where processing is based on consent
• Submit a complaint to the competent supervisory authority

These rights are not absolute and may be limited where Taxi4U ehf must retain or process information for legal or contractual reasons.

To submit a request, contact us at contact@taxi4uehf.com.

11. Children’s Information

Taxi4U may provide transportation to families and children, but our booking services are intended to be used by adults.

Parents or guardians should provide only the information necessary to organise the child’s transportation safely.

12. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology or legal obligations change.

The most recent version will always be published on this page with the corresponding update date.

13. Contact Us

For questions about this Privacy Policy or the way Taxi4U ehf processes personal information, please contact: